Executive Team
Hakan Erkun
Genel Müdür
Hakan Erkun graduate from Boğaziçi University’s Faculty of Economics and Administrative Sciences, with a degree in Business Administration, He began his career in 1996 as an Auditor at KPMG and later worked as as a Senior Auditor at PwC.

In 2001, he joined Danone Nutricia where he held key financial roles in Infant and Toddler Nutrition and Advanced Medical Nutrition divisions, first as Reporting and Control Manager and then as Reporting and Financial Control Manager. In 2004, he was appointed Finance Director of Danone Nutricia Advanced Medical Nutrition, followed by his appointment as Finance Director of Danone Nutricia Infant and Toddler Nutrition division in the same year. From 2005 to 2012, he served as a Board Member of Danone Nutricia (Numil Gıda San. ve Tic. A.Ş.).

Between 2013 and 2016, Erkun held the position of Finance Director for the Turkey-Iran HUB at Danone Nutricia Infant and Toddler Nutrition. In 2016, he transitioned to Danone’s Water division as Finance Director for the EME region (Europe and the Middle East), overseeing financial operations in Iran, Turkey, Poland, Denmark, and Spain. During this time, he also served as a board member of Sırmagrup İçecek Sanayi ve Ticaret A.Ş. (Turkey) and Aqua D’or Mineral Water A.Ş. (Denmark).

In 2017, he left these positions and joined Ontex BVBA in Belgium as Finance Director for the MEAA region (Middle East, Africa, Asia), working on manufacturing operations in Turkey, Algeria, Pakistan, and Ethiopia, as well as export operations and mergers and acquisitions projects across the rest of the region.

At the beginning of 2021, Erkun took on the role of Finance Director at Savola Gıda Sanayi ve Ticaret A.Ş.,before being appointed as Director of Financial and Administrative Affairs at Balsu Gıda in November 2021 In March 2023, he took on the role of CFO at Koroplast Temizlik ve Ambalaj Ürünleri Sanayi ve Dış Ticaret A.Ş. Before becoming Arzum’s Chief Finance Officer / Executive Vice President, he served as Chief Finance Officer at Peyman. Fluent in English, Erkun also has intermediate proficiency in German, Italian, and French. Additionally, he is a member of the Board of Trustees of the Koruncuk Foundation and a member of BÜMED (Boğaziçi University Alumni Association) and Büyük Kulüp (The Grand Club).
Canyiğit Atay
CMO – Chief Product & Marketing Officer

Throughout his nearly 20-year career, Canyiğit Atay has held senior positions in product management, R&D, procurement, and marketing within the small appliances and home appliances sector. Leveraging his experience with global brands such as Arçelik, Beko, Grundig, Hitachi, Defy, and Dawlance, he has managed teams operating in 13 countries—including China, Europe, the Middle East, Africa, and Turkey—and has led the strategic development of product portfolios spanning multiple markets as well as entry strategies into new markets. For the past 15 years, Atay has actively led strategic partnerships in product development and procurement between Turkey and China at the companies he has worked for, establishing strong relationships in these two critical regions and laying the groundwork for sustainable innovation and growth. 

Atay completed his bachelor’s degree in mechanical engineering at Yıldız Technical University, graduating at the top of his class, and continued his education by earning a master’s degree from Istanbul Technical University. He combined his technical expertise with a strategic perspective through management and negotiation training at Harvard Business School. Throughout his career, Canyiğit Atay has distinguished himself through an innovative product approach and a people-centered leadership philosophy, contributing to initiatives that support sustainable growth in multicultural environments.

Corporate Management