Having been born as a domestic brand in 1966, Arzum has taken its place almost each home in Turkey and carried its success into international aspect in a short time. Aiming to change the lives of the users with the products which it has manufactured by bringing technology with design and creativity, Arzum has been directing the sector by breaking the grounds in Turkey within the small house appliances sector during its half-century-journey. Having produced the first Turkish iron in 1967, first Turkish mechanical vacuum cleaner in 1968, first Turkish food processor in 1991, and first electrical coffeepot in 2003, Arzum became the firs brand to prolong the guarantee period by launching the 3-year-guarantee application within the sector in 2001.

Being deemed worthy of various national and international prestigious awards with the products which it has created with the motto of “If you touch, changes the world.”, Arzum gained a great achievement by breaking the grounds in Turkish coffee in 2014 when it presented Arzum Okka Turkish Coffee Machine which was the first with the feature of service directly to the cup into local and global markets. Having included into the scope of the Turquality Program which was the first and sole state-sponsored branding program in the world in 2015, Arzum has been carrying out a global mission to spread Turkish coffee culture into the world with the success of OKKA.

Milestones

1950
The foundations of Arzum goes back to a private company founded in the early 1950s by Kazım Kolbaşı, Kemal Kolbaşı, and İbrahim Kolbaşı.

1966
The Arzum brand was registered as a trademark.

1977
Arzum begins its journey under the legal entity Güney İthalat Anonim Şirketi.

1993
Arzum Dış Ticaret A.Ş. is established to market Arzum products.

2002
Arzum first launches an electric Turkish coffee machine.

2005
Felix Elektrikli Ev Aletleri A.Ş. is founded to reach different segments.

2007
After a change of title it was now registered as Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret A.Ş.

2008
A partnership was established with Turkish Household Appliances BV, an associate of Ashmore Group, one of the world's leading private equity funds. With two transactions carried out in 2008 and 2009, the Ashmore Group acquired a 49% stake in the company andbecame partners with the Kolbaşı Family.

2009
Arzum Asia Pacific Ltd., an associate of Arzum in Hong Kong, was established.
It has been a leader in the food preparation category for 12 years.

2010
Arzum issued bonds for the first time.

2011
Arzum's associate Arzum Europe in Germany GmbH was established.
Arzum's Blind Leaders Project came in first in the 2011 Employee Volunteering Awards qualifiers in Turkey, which got to represent in the European finals held in London.

2013
SDA International, a 100% subsidiary of Mediterra Capital Partners, bought the 49% of Arzum shares owned by Ashmore Group and became partners with the Kolbaşı Family.

2014
Arzum pioneered a new segment by launching the first direct to cup-serving Turkish coffee machine under the brand "Arzum OKKA".

2017
It won the leading company INOVA League award in the organizational and culture categories in Turkey.

2019
Through a global brand collaboration with Ducati, the Ducati By Arzum brand was launched.

2020
Arzum stocks have begun to be traded with the ARZUM code in Stock Exchange Istanbul.
Arzum introduced Arzum Olimpia Smart, Turkey's first IoT vacuum cleaner.