A balanced product portfolio, widespread and multiple sales channels, innovation culture, agile product development, and R&D activities make the foundation of Arzum’s resilient business model. The Arzum business model allows it to appropriately meet changing consumer needs, evolving channel structures, and product innovations. It creates value for its stakeholders with solid growth, balanced profitability, low investment need, and high return on equity.

• Arzum coordinates a wide range of designers, inventors, engineers, and manufacturers.
• It has an agile structure that allows it to realize ideas swiftly.
• It operates only within the Small Home Appliances (SHA) sector, without needing significant investments.
• It only invests in R&D, mold, engineering, and design areas.
• It dedicates its resources to the brand and operation instead of factories.

• Since it has no exclusive channels, there is no fixed lease risk.
• It doesn’t require a large number of employees to run.
• It uses all sales channels flexibly.
• The channel structure shapes according to consumer demand quickly.

• It uses the most flexible supply model according to demand; it doesn’t suffer from the pressure to fill the production line.
• This model provides the flexibility to choose the best supplier according to product category, technology, and capacity.